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Granny Trend, Co-Washing Big in 2014

Oils mature, according to Kline Pro’s look at salon sector.

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By: Christine Esposito

Editor-in-Chief

The “granny trend” of women of all ages coloring their hair shades of silver and gray is more than a media craze. According to Kline Pro, the company’s product-level database, hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014. “It's exciting to see current market trends reflected in our data,” remarks Paula Gottdiner, Kline's manager of the program. “We've been busy building our panel and are cur...

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